PRACTICE AREA
Intangible Asset Protection
Brands, content, technology and knowledge can hold a significant part of a business’s value. Identifying them is the starting point for decisions about their use.
Discuss a matter
THE CONTEXT
Intangible assets often grow alongside operations, while their supporting records remain scattered. An identity created by an agency, software developed by a supplier and collaboratively produced content may have different histories. Understanding those histories makes it possible to ask informed questions about ownership, permitted use and business continuity.
The strategy should also consider what the company intends to do next: enter markets, license a brand, bring in investors or launch products. A useful inventory connects each asset with its commercial function, the agreements surrounding it and decisions that could change how it contributes to the business.
A perspective supporting
every decision.
ADVISORY FOCUS
- 01
Asset mapping
Identification of brands, content, developments and relevant knowledge, organizing background records to distinguish internally created assets from materials used under arrangements with suppliers or other third parties.
- 02
Protection and management
Review of protection alternatives and the organization of asset records, coordinating specialist questions about registrations, uses and potential disagreements according to the nature of each asset.
- 03
Licensing and collaboration
Structuring of agreements for use, development or commercial exploitation, clarifying deliverables, permitted contexts, responsibilities and continuity arrangements when a relationship reaches its agreed conclusion.
Understand. Organize.
Move forward.
HOW WE APPROACH A MATTER
- 01
Locate the value
Identify what distinguishes the business and which materials it uses. Connect each asset with the people who created it and its current commercial purpose.
- 02
Reconstruct the agreements
Review available contracts, deliveries and authorizations. Separate documented facts from assumptions about ownership or permissions that need a more specific assessment before use.
- 03
Plan future use
Connect business objectives with protection and contracting decisions. Prepare criteria for adding new assets and keeping records about existing ones clear and current.
Before we begin
Is asset review useful before a new campaign?
It helps identify materials, participants and planned uses while changes remain possible. Review may cover identity, creative pieces and arrangements with agencies, producers and other collaborators.
Can one inventory cover every kind of intangible asset?
It can bring them together as a starting point, but each asset type raises its own questions. A common structure should preserve differences in origin, documentation and use.
Tools to explore
Contract checklist
Review scope, payment, termination, liability and data before signing. Get questions and documents to prepare for the contract your business is considering.
Brand and digital asset inventory
Organize business brands, domains, software and content. Identify ownership records, licences and dates to review, with a practical documentation plan.
Related reading
Related perspectives
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