PRACTICE AREA

Sports and Entertainment Advisory

Behind an event, sponsorship or production are agreements connecting a creative idea with its delivery and the ways it will generate commercial value.

Discuss a matter

The architecture of an empty sports and events venue.

THE CONTEXT

A sports or entertainment project may bring together talent, organizers, brands, venues and platforms. Each participant contributes something different and expects to use particular results. Clarifying these expectations early helps organize the discussion about content, revenue, timing and responsibilities among the people making the project possible.

The audience experience also depends on choices made before doors open or a campaign goes live. Date changes, outstanding deliverables, image rights and third-party materials can alter the plan. A coherent contractual framework creates space to discuss those scenarios in advance and keep separate agreements working together.

A perspective supporting
every decision.

ADVISORY FOCUS

01
Sponsorships and collaborations
Structuring of arrangements covering brand presence, deliverables, exclusivity and commercial participation, with attention to the channels, periods and specific objectives of each relationship within the project.
02
Image and content
Review of authorizations and licenses involving audiovisual materials, identity, music and other creative elements to define the uses contemplated by the production or commercial campaign.
03
Project delivery
Legal coordination of agreements with talent, producers, venues and suppliers, including change scenarios, communication arrangements and the allocation of responsibilities while the project is being delivered.

Understand. Organize.
Move forward.

HOW WE APPROACH A MATTER

01
Define the format
Identify audiences, channels, participants and dates. Distinguish a live appearance from its recording, promotional materials and the potential later uses of the resulting content.
02
Connect the agreements
Map contributions, deliverables and authorizations. Check whether a promise made to a sponsor is consistent with commitments already made to other project participants.
03
Prepare for delivery
Identify outstanding approvals and ways to handle changes. Provide the production team with a clear record of the agreements and the people responsible.

Before we begin

Can a sponsorship include later use of the content?

The negotiation should address the intended materials, channels, territories and periods expressly. The discussion also needs to account for agreements involving other participants in the project.

What helps when reviewing a new production?

A summary of the format, participants, timetable and materials the project intends to use. This makes it possible to organize contract and authorization review around the actual production.